MARY SHELL
Brand · Production · Digital Designer
Selected work across branding, marketing, print, packaging, digital media and visual communications.
BRAND + CAMPAIGN
DANCING RABBIT:
Brand & Marketing System
Built and maintained Dancing Rabbit’s visual identity across website, social, print, direct mail, signage, video, and promotional materials.
Brand identity · Website · Print advertising · Direct mail · Social content · Video · Signage · Promotional collateral
PRODUCTION DESIGN
EL SEÑOR RANCHO:
Takeout Menu Redesign
Redesigned a detailed 12-page restaurant menu into a clearer takeout format, prioritizing content, hierarchy, readability, and print production.
Menu redesign · Hierarchy · Typography · Content organization · Layout · Print production · Print-ready artwork
DIGITAL + MOTION
DRIVE STREAM:
Long-Form Video & Social Campaign
Created a recurring long-form video series with an animated intro, AI-assisted visuals, video editing, and promotional reels for social media.
Video editing · Motion graphics · AI-assisted visuals · Long-form video · Social reels · Visual storytelling
EVENT DESIGN
KENX:
Conference & Event Communications
Produced branded conference materials within an established visual identity, adapting event information and sponsor content across print, digital, and signage.
Event design · Conference signage · Direct mail · Digital advertising · Attendee materials · Sponsor integration